Team Miragno
Summer 2025 Portfolio.
Table of Contents
Objective for Summer 2025
The Lecturus Summer 2025 Internship brings together a diverse cohort of students from the U.S. and abroad, blending expertise in Marketing, Computer Information Systems, and Business. This cross-disciplinary program empowers interns to collaboratively build and manage a functional micro-business, gaining hands-on experience in key areas such as data analysis, front-end and back-end development using CMS platforms like WordPress, digital security, server administration, and strategic marketing planning.
Led by Uzzal Das, the program emphasizes real-world application of academic knowledge by guiding interns through the development of a tech-driven microbusiness focused on authentic product reviews. Interns gain experience in evaluating and refining business models, implementing scalable web solutions, and crafting data-informed marketing campaigns.
Team Miragno’s mission: to build an emotionally honest digital space where people feel safe to share, reflect, and connect through shared human experiences. Inspired by Miragno’s vision of fostering a non-toxic, supportive, and user-controlled environment, interns incorporate inclusive design and values-driven content strategies that prioritize emotional well-being, transparency, and community-centered storytelling.
By the end of the internship, participants will have launched a real working business and acquired the technical, analytical, and entrepreneurial skills essential to thrive in today’s digital and emotionally intelligent economy.
Recording Meetings
For Collaboration and Accountability
As part of the Summer 2025 Internship at Lecturus, interns are required to record at least two team meetings each week, in addition to the weekly meeting with coordinators. This practice serves multiple purposes: it enhances team collaboration, supports brainstorming sessions, and ensures accountability. By documenting their discussions, interns can more effectively track progress, delegate tasks, and reflect on their decision-making processes. These recordings also serve as a valuable tool for reviewing strategies, resolving misunderstandings, and showcasing the evolution of their micro-business project. Ultimately, this approach promotes transparency, improves communication, and helps interns develop professional habits aligned with real-world workplace standards.
The team meetings
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Internship Tasks tracker
Week 1 hours worked
| Team Member Name | Task Assigned | Task Completion Date | Hours Worked | Group Meeting Time | Group Meeting Date |
|---|---|---|---|---|---|
| Yashmi Shah | Research on business idea | 6/19/2025 | 4 | 9.30 am ET | 6/19/2025 |
| Kevon Fisher | Research on business idea | 6/19/2025 | 3 | ||
| Abdullah Momin | Business idea Review and Learning | 6/19/2025 | 3 | ||
| Yashmi Shah | Economic and Social - PESTEL | 6/22/2025 | 3.5 | 10 am ET | 6/20/2025 |
| Kevon Fisher | Political and Technological - PESTEL | 6/22/2025 | 5 | ||
| Abdullah Momin | Environmental and Legal - PESTEL Analysis | 6/21/2025 | 4 | ||
| Yashmi Shah | Personal selling and publicity, Pricing strategy and policies | 6/22/2025 | 4 | ||
| Kevon Fisher | Strategic Plan | 6/24/2025 | 2 | ||
| Kevon Fisher | Marketing - Intro, Conclusion, Tangible product/service features, benefits, and augmented product | 6/24/2025 | 6 | ||
| Abdullah Momin | Marketing - Distribution channels, Promotion decisions | 6/22/2025 | 4 | ||
| Yashmi Shah | Group Meeting 1 | 6/19/2025 | 1 | ||
| Kevon Fisher | Group Meeting 1 | 6/19/2025 | 1 | ||
| Abdullah Momin | Group Meeting 1 | 6/19/2025 | 1 | ||
| Yashmi Shah | Group Meeting 2 | 6/20/2025 | 1 | ||
| Kevon Fisher | Group Meeting 2 | 6/20/2025 | 1 | ||
| Abdullah Momin | Group Meeting 2 | 6/20/2025 | 1 | ||
| Yashmi Shah | eCommerce Analysis | 6/24/2025 | 3 | ||
| Yashmi Shah | General Meeting | 6/16/2025 | 1.5 | ||
| Kevon Fisher | General Meeting | 6/16/2025 | 1.5 | ||
| Abdullah Momin | General Meeting | 6/16/2025 | 1.5 | ||
| Kevon Fisher | Google Analytics Certification | 6/24/2025 | 1 |
Week 2 hours worked
| Team Member Name | Task Assigned | Task Completion Date | Hours Worked | Group Meeting Time | Group Meeting Date |
|---|---|---|---|---|---|
| Yashmi Shah | General Meeting | 23/6/2025 | 1.5 | 9.30 am ET | 27-06-2025 |
| WordPress Meeting | 25/6/2025 | 1.5 | |||
| Branding - Colour Palette, Logo Designing | 29/6/2025 | 6 | |||
| Finding and reviewing reference websites | 29/6/2025 | 2 | |||
| Shortlisting themes | 29/6/2025 | 2.5 | |||
| Freemium model features | 29/6/2025 | 2 | |||
| WordPress beginner's course | 4/7/2025 | 4 | |||
| Team meeting | 27/6/25 | 0.5 | |||
| Abdullah Momin | General Meeting | 23/6/2025 | 1.5 | ||
| WordPress Meeting Recording | 27/6/2025 | 1.5 | |||
| Google Analytics Course | 27/6/2025 | 1.5 | |||
| WordPress Course | 28/6/2025 | 4.5 | |||
| Website Structure Design Research | 29/6/2025 | 5 | |||
| Team meeting | 27/6/25 | 1 | |||
| Plugins and funtionalities research | 28/6/2025 | 3 | |||
| Kevon Fisher | General Meeting | 23/6/2025 | 1.5 | ||
| WordPress Meeting | 25/6/2025 | 1.5 | |||
| Editing the website/Google Analytics | 29/6/2025 | 3 | |||
| Finding and reviewing reference websites | 29/6/2025 | 2 | |||
| Trial and error handling with plugins | 29/6/2025 | 2.5 | |||
| Plugins and extensions research | 29/6/2025 | 6 | |||
| WordPress beginner's course | 4/7/2025 | 4 | |||
| Team meeting | 27/6/25 | 0.5 |
Week 3 hours worked
| Team Member Name | Task Assigned | Task Completion Date | Hours Worked | Group Meeting Time | Group Meeting Date |
|---|---|---|---|---|---|
| Yashmi Shah | General Meeting | 30/6/2025 | 1 | ||
| Team Meeting with Das | 1/7/2025 | 1 | |||
| Week 1 and 2 modifications | 1/7/2025 | 1 | |||
| Figuring out WordPress Issues | 2/7/2025 | 4 | |||
| Web Design elements | 3/7/2025 | 3 | |||
| Meeting with Monica | 3/7/2025 | 2 | |||
| Monetization plan | 6/7/2025 | 1.5 | |||
| VRIO | 6/7/2025 | 1.5 | |||
| WordPress - Header, Footer, etc | 6/7/2025 | 6 | |||
| Abdullah Momin | General Meeting | 30/06/2025 | 1.5 | ||
| Discussion Meeting - Week 3 | 1/7/2025 | 1.5 | |||
| Page Implementation: About | 1/7/2025 | 4 | |||
| Elementor In-depth learning | 2/7/2025 | ||||
| Technical meeting with Monica | 3/7/2025 | 2 | |||
| Google Analytics part 2 | 5/7/2025 | ||||
| BCG (Growth-Share Matrix) analysis | 6/7/2025 |
Week4 hours worked
| Team Member Name | Task Assigned | Task Completion Date | Hours Worked | Group Meeting Time | Group Meeting Date |
|---|---|---|---|---|---|
| Yashmi Shah | General Meeting | 7/7/2025 | 1.5 | ||
| WordPress Technical Meeting | 7/9/2025 | 2 | |||
| 3 blogs | 13/7/2025 | 5 | |||
| Team meeting | 13/7/2025 | 1.5 | |||
| Fixed the about page | 12/7/2025 | 2 | |||
| Fixed the home page | 13/7/2025 | 4 | |||
| Pictures and fonts for website | 13/7/2025 | 2 | |||
| Hubs categories and description and icons | 13/7/2025 | 3 | |||
| Designing teaser campaign | 11/7/2025 | 1 | |||
| Designing social media posts | 13/7/2025 | 4 | |||
| Abdullah Momin | General Meeting | 07/07/2025 | 1.5 | ||
| WordPress Technical Meeting | 7/9/2025 | 2 | |||
| Testing blog page/blog content | 7/10/2025 | 2 | |||
| WordPress functionalities | 7/11/2025 | 2 | |||
| Note analysis | 7/12/2025 | 1.5 | |||
| GA - Manage GA data and learn to read reports | 7/13/2025 | 1.5 | |||
| Miragno Analytics - 1 | 7/13/2025 | 4 | |||
| Donation analysis | 7/12/2025 | 3 | |||
| Team meeting | 7/13/2025 | 1.5 | |||
| Kevon Fisher | General Meeting | 07/07/2025 | 1.5 | ||
| WordPress Technical Meeting | 7/9/2025 | 2 | |||
| Home page tweaks | 7/8/2025 | 2 | |||
| WordPress functionalities | 7/11/2025 | 2 | |||
| Home/Hub page tweaks | 7/12/2025 | 6 | |||
| Miragno Analytics - Additional Data | 7/13/2025 | 2 | |||
| Team meeting | 7/13/2025 | 1.5 | |||
| Miragno Video - Draft | 7/12/2025 | 3 |
Week 5 hours worked
| Team Members Name | Task Assigned | Task Completion Date | Hours Worked |
|---|---|---|---|
| Yashmi Shah | Weekly General Meeting | 14/07/2025 | 3 |
| Designing social media campaign | 15/7/2025 | 2 | |
| Making social media posts (2 hrs daily) | 16/7/2025 | 10 | |
| Website technical meeting | 17/7/2025 | 2 | |
| Fixing the minor website issues | 20/07/2025 | 1 | |
| Working on presentation | 20/07/2025 | 5 | |
| Abdullah Momin | Weekly General Meeting | 14/07/2025 | 3 |
| Donation set up research | 15/7/2025 | 2 | |
| Donation gateway implementation | 16/7/2025 | 3 | |
| Website technical meeting | 17/7/2025 | 2 | |
| Working on presentation | 20/07/2025 | 5 |
Week 6 hours worked
| Team Members Name | Task Assigned | Task Completion Date | Hours Worked | Group Meeting Time | Group Meeting Date |
|---|---|---|---|---|---|
| Yashmi Shah | Presentation meeting | 21/7/25 | 3.1 | 21/7/25 | |
| Working on report | 27/7/25 | 5 | 27/7/25 | ||
| Google analytics certification | 27/7/25 | 5.5 | 27/7/25 | ||
| Social media posting | 27/7/25 | 5 | 27/7/25 | ||
| Kevon Fisher | Presentation meeting | 27/7/25 | 3.1 | 27/7/25 | |
| Abdullah Momin | Presentation meeting | 27/7/25 | 3.1 | 27/7/25 |
BUSINESS
Business Planning & Strategy (PESTEL)
During the Summer 2025 Lecturus Internship, Team Miragno conducted a PESTEL analysis—a strategic planning framework used in business and policy development—to assess the broader environment and define the direction of their micro-business. By evaluating Political, Economic, Social, Technological, Environmental, and Legal factors, the team made a thoughtful and well-informed decision to create a platform rooted in emotional safety and digital empathy.
The analysis emphasized key social trends such as the rising need for safe, anonymous emotional spaces and the growing mistrust in mainstream social media platforms. Technological risks around unregulated AI and chatbot “hallucinations” were also considered, leading to careful decisions about how AI would be integrated and disclosed. Legal and privacy considerations, including GDPR and CCPA compliance, were central to platform design—ensuring user anonymity, consent, and content moderation from the start.
Based on these insights, the team launched Miragno: a reflective, anonymous writing and storytelling platform. Unlike traditional social platforms, Miragno rejects algorithms, likes, and superficial engagement in favor of emotional honesty, moderation, and user-controlled interaction. Inspired by mental health research and youth-driven trends in emotional expression, the platform offers “ponds” (themed spaces) for users to safely share thoughts on identity, anxiety, relationships, and more.
This business initiative showcases the integration of technical, business, and ethical training gained during the internship and the students’ Bachelor’s programs in Computer Information Systems and Marketing. By merging strategic analysis with WordPress-based web development, SEO, AI moderation tools, and inclusive UX design, Team Miragno created a micro-business that is sustainable, socially conscious, and rooted in real-world need.
Miragno reflects Lecturus’ mission to close the digital divide by empowering interns to build meaningful technology projects with global impact.
External Scan
Political
Government scrutiny of big tech companies and privacy-related laws are increasing, both in the U.S. and EU. Surveillance policies and digital rights legislation (e.g., DMA, CCPA, CPRA) underscore the importance of strong privacy practices. These factors shape Miragno’s commitment to anonymous sharing, ethical moderation, and data protection.
Economic
Startup costs are low, but long-term sustainability is challenging. Revenue options include donations, freemium features, and non-intrusive ads. However, monetization depends on user trust and engagement. Miragno must balance financial viability with its mission of mental health and emotional safety.
Social
There is rising demand for non-toxic, anonymous, emotionally honest online platforms. Users increasingly seek alternatives to mainstream social media, especially younger audiences. Miragno directly addresses these needs through moderated, themed “ponds” that support safe, reflective storytelling.
Technological
AI moderation (e.g., Google Perspective API) can improve safety, but unmonitored AI poses risks (e.g., chatbot hallucinations). Miragno will use AI cautiously—with clear user disclosures—and prioritize human-centered design over automation to maintain trust and accuracy.
Environmental
Environmental stress contributes to emotional distress. Miragno recognizes this link by offering space for climate-related reflection and pledges to minimize its digital carbon footprint through green hosting and efficient web practices.
Legal
With data privacy laws expanding globally, Miragno is designed for compliance. It offers pseudonymity, opt-in replies, and secure data handling. Moderation practices and transparent terms of service aim to align with laws like GDPR and the DSA, protecting both users and the platform.
VRIO Analysis
| Resource / Capability | Valuable | Rare | Inimitable | Organized | Competitive Implication | Explanation |
|---|---|---|---|---|---|---|
| Anonymity with opt-in feedback | Yes | Yes | Yes | Yes | Sustainable Competitive Advantage | Few platforms give users control over receiving feedback while preserving anonymity. |
| Strict moderation tools (slur filters, data scrubbers, etc.) | Yes | No | No | Yes | Temporary Advantage / Parity | Useful but not unique — widely adopted tools. |
| Emotion-first user journey (theme-based categories) | Yes | No | No | Yes | Competitive Parity | Common approach, easy to implement elsewhere. |
| Non-toxic and non-gossip positioning | Yes | Yes | Yes | Yes | Sustainable Competitive Advantage | Sharp brand distinction from Reddit/Whisper. |
| User-friendly posting without account creation | Yes | Yes | Yes | Yes | Sustainable Competitive Advantage | Frictionless posting is rare and hard to balance with safety. |
| Emotional safety as brand promise | Yes | Yes | Yes | Yes | Sustainable Competitive Advantage | Emotional trust is hard to build and even harder to copy. |
| Private Ponds (user-created private spaces) | Yes | Yes | Yes | No | Unrealized Potential | Great idea — requires monetization structure and system development. |
| Revenue via donations, tips, sponsorships | Yes | No | No | No | Competitive Disadvantage | Unstable and widely used — not enough by itself. |
| Moderated, safe engagement (emoji / keyword response only) | Yes | Yes | Yes | Yes | Sustainable Competitive Advantage | Creative moderation design that ensures interaction without abuse. |
| Emotional resonance and community-building focus | Yes | Yes | Yes | Yes | Sustainable Competitive Advantage | Long-term emotional engagement = defensible edge. |
Capitalize on a Unique Niche
Highlight the rare mix of anonymity, emotional safety, and thoughtful feedback to position Miragno as a “digital journal with community wisdom.”Expand and Monetize “Private Ponds”
Develop private group spaces for support circles or institutions, with premium features like expert access or exclusive content to drive revenue.Differentiate Through Emotional Design
Use healing-focused themes, reflective prompts, and collaborations with therapists to create a soothing, emotionally supportive experience.Stabilize and Diversify Revenue
Move beyond donations by introducing freemium features and sponsored mental wellness content—while maintaining a no data-monetization policy.Empower Early Adopters
Boost organic growth through shareable, anonymous stories, community highlights, and reward systems like badges for positive participation.Protect Platform Culture During Growth
Scale moderation tools and foster respect with gamified empathy indicators, ensuring emotional safety remains core as the user base expands.
BCG Matrix strategy
| Quadrant | Feature/Strategy | Reason |
|---|---|---|
| Star | Anonymous, emotionally safe forums | High growth market + strong emotional trust positioning |
| Question Mark | Private Ponds (subscriptions/premium features) | High growth potential, but not yet proven or widely adopted |
| Cash Cow | Free public forums with heavy use | Can drive steady traffic and community engagement |
| Dog | Tips/donations as main revenue | Unreliable, low growth, non-differentiated income stream |
Monetization Plan
Miragno is an anonymous, web-based platform for emotional expression and community reflection. Its monetization plan is designed to be ethically aligned, user-sensitive, and scalable. The strategy begins with voluntary donations and tips, transitions into freemium subscriptions with features like private “ponds” and AI tools, and later expands into ad-based monetization and brand sponsorships—only once user activity reaches sufficient scale. Ads and sponsorships are carefully curated to protect emotional safety and user trust.
Initial costs are lean (estimated $350–$1,350/month), and growth is driven by influencer partnerships, campus ambassadors, and organic online visibility. As user volume increases, revenue could grow from $200–$800/month in early stages to $10,000+ with ads and sponsorships in maturity. Overall, the plan focuses on low-friction monetization that respects the platform’s mission of emotional authenticity, avoiding intrusive or exploitative tactics.
| Revenue Stream | Launch Stage | Revenue Potential (Monthly) |
|---|---|---|
| Donations & Tips | Early stage | $200 – $800 |
| Freemium Subscriptions | Early growth | $1,200 – $3,000 |
| Ad-Based Monetization | Scaling stage | $5,000 – $12,500 |
| Sponsorships | Established stage | $2,000 – $5,000 |
| Expense Category | Estimated Monthly Cost (USD) |
|---|---|
| Web hosting and backend | $50 – $150 |
| Moderation tools & APIs | $100 – $300 |
| Community management | $0 – $500 (initially volunteer-based) |
| Marketing and outreach | $200 – $400 (content/influencer focused) |
| Total Estimated Cost | $350 – $1,350 |
Miragno's Donation Strategy
Miragno will implement a flexible, secure donation system using WooCommerce paired with the “Name Your Price” plugin, allowing users to contribute any amount they wish. The platform will support donations via credit/debit cards (Stripe or WooCommerce Payments) and PayPal, ensuring global accessibility and user preference flexibility.
Stripe is recommended as the primary payment gateway due to its lower transaction fees (2.9% + 30¢), strong security, and global compatibility. PayPal will be offered as an additional option for wallet users. Best practices such as SSL encryption, reCAPTCHA, and WooCommerce security features will be implemented for safe transactions.
The system setup includes configuring payment gateways, creating a donation product, adding it to the website, and linking it to a “Donate Us” button. An optional custom thank-you page can enhance donor experience. This strategy ensures broad reach, user trust, and a low-friction donation experience aligned with Miragno’s mission.
TECHNOLOGY
eCommerce Business Analysis on Miragno
| Facet of Business | eCommerce Summary |
|---|---|
| Wholesale Purchasing | No traditional wholesale. Monetization may involve licensing moderation tools or AI-based text analysis services. |
| Warehousing | Cloud-based data storage for user-generated content. Retrieval via database queries. |
| Storefronts | Web-only platform (miragno.com). Key costs include hosting, domain registration, and maintenance. |
| Employees | Roles include developers, designers, moderators, DevOps, and community managers. Mostly freelance or part-time. |
| Logistics | Digital logistics via servers and CDNs. No physical shipping involved. |
| Inventory | Inventory is content-based (posts, replies, etc.), managed through metadata in a database. |
| Payments | Revenue from donations, tips, and premium features. Payments via secure gateways (e.g., Stripe, PayPal). |
| Marketing | Utilizes SEO, influencer partnerships, social ads, and mental health-focused content marketing. |
| Sales | Transactions occur through donations or subscriptions; upselling through site prompts. |
| Web Presence | Comprehensive platform with user engagement features like posting, reactions, moderation, and mobile optimization. |
| Legal | Requires policies for data protection, user content liability, and contracts with vendors and processors. |
| Accounting | Track revenue streams and expenses. Uses cloud-based accounting tools (e.g., QuickBooks). |
| Analytics | Monitors user behavior, blocked content, and tests marketing and UI features via web analytics. |
| Security | Includes encryption, secure authentication, content moderation, and PCI-compliant payment processing. |
Data Analysis
Miragno has shown promising growth in early July 2025, with 417 unique visitors generating 570 visits and over 27,000 page views in just 9 days—an average of over 47 pages per session. This high engagement reflects strong user interest, especially from the United States and India, with emerging global activity from China, Germany, and Armenia.
Google Analytics data confirms the platform is gaining traction, primarily through direct and referral traffic, while organic search remains weak, suggesting a need for SEO improvements. Desktop performance is stable and user-friendly, but mobile responsiveness is underperforming, which is critical since Miragno targets a mobile-first audience aged 15–28. Recommendations include improving page load speed, optimizing visuals, refining mobile layout, and boosting SEO with emotional wellness keywords. With strategic fixes, Miragno is well-positioned to scale its emotionally safe digital space.
MARKETING
Developing Marketing Programs
| Component | Summary |
|---|---|
| Product | Miragno offers an anonymous digital space for emotional reflection. Key features include anonymous story-sharing, themed “ponds”, moderated content, and emotional feedback systems. Augmented elements include private ponds, community events, and institutional partnerships. Targeted to Gen Z and Millennials seeking emotional authenticity and digital safety. |
| Distribution | The platform uses a single-channel web-based model accessible via mobile and desktop. Inventory is emotional content managed through strong moderation. Partners like universities and NGOs act as non-commercial middlemen for safe user onboarding. |
| Promotion | Promotional efforts focus on authentic storytelling and emotional resonance. Uses influencer-driven campaigns (e.g., #LettersINeverSent), anonymized quote cards, and partnerships with wellness media. Avoids aggressive advertising in favor of trust-building. |
| Personal Selling & Publicity | Instead of traditional selling, the strategy builds B2B relationships with trusted institutions (e.g., colleges, therapy groups). Publicity is driven by emotional campaigns and influencers in mental health, emphasizing safety and relatability. |
| Pricing | The platform is free by default, with optional monetization through donations, premium private ponds, and brand-aligned sponsorships. Prioritizes ethical revenue without intrusive ads, maintaining user trust and inclusivity. |
| Conclusion | The marketing program reflects empathy, privacy, and trust over commercialism. By aligning every element with the audience’s values, Miragno creates a meaningful, loyal user base in a digital space that prioritizes healing and authenticity. |
Marketing Strategy
Branding
Miragno’s branding focuses on clarity, trust, and simplicity. The team chose a modern, minimalist design with clean fonts and cool, professional colors. The tone is approachable yet informative, and the site is structured for easy navigation with sections like a blog, hubs, and donation page. Overall, the brand reflects transparency and a user-first experience.
Final PowerPoint Presentation – Team Miragno
Final Presentation – Team Miragno
Team Miragno
Lecturus is a platform that offers training to individuals interested in developing or enhancing their computer skills, as well as a career change or advancement.
Get In Touch
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- Email: lecturus@outlook.com
- Phone: 929-280-7710
- Hours: Mon-Fri 9 AM - 5 PM